Previous Brand Use Cases
BevMo
Big 5
Cosmo Prof
Greenies
goodNes
BevMo
Brand: BevMo (bevmo.com)
Experience: Dynamic Page Reordering [Featured Wines]
Description:
- Using the same landing page, Breinify reorders the carousels for fast testing and learns based on customer preferences.
- This dynamic reordering can be applied to all types of components/modules on the page such as heroes, navigation, featured tiles, carousels, etc.
Time to Launch: 3 week
Results:
- This reduced BevMo's need to create new landing pages from 52 to just 4.
- No engineering dependencies were required - all updates were through publication on Google Tag Manager.
Big 5
Brand: Big 5 (big5sportinggoods.com)
Experience: Dynamic Categories
Description:
- This experience can be put on any page for any category (parent or subcategory). This particular experience was hosted on the home page.
- Based on how a visitor browses the site or first lands on the home page, the categories are dynamically selected out of a set of ~50 subcategories that already exist in the navigation.
Time to Launch: 3 days
Results:
- Within the first 2 weeks of going live, this experience was winning against a manually curated control group by 14%.
- 2 months later, the Breinify experience became the new "control" group and we improved the results by another 9.3%.
- No engineering dependencies were required - the experience was updated through publication on Google Tag Manager.
- Categories were shared via a spreadsheet with existing assets.
- Subcategories with missing assets were automatically supplemented with product images that fit the subcategory, which enabled the team to avoid bottlenecks.
Cosmo Prof
Brand: Cosmo Prof (cosmoprofbeauty.com)
Experience: Omni-channel [Dynamic Home Page only on Email Redirect]
Description:
- Based on a fully individualized email, a customer clicks on content (such as a promotion) that is then injected into the landed-on home page to keep the experience consistent.
Time to Launch: 1 week
Results:
- This was a brand new omni-channel flow that currently generates over $20K in revenue a month.
- The promotion can be segmented based on items in a cart or through customer preferences.
Greenies
Brand: Greenies (greenies.com)
Experience: Mini Cart Add-On
Description:
- A carousel of product recommendations on the mini cart that is usually the pop-up that appears when the cart is hovered over or clicked on.
Time to Launch: 3 days
Results:
- With a 50/50 split test, Breinify generated 3.5% lift in total revenue within 2 days compared to the control.
goodNes
Brand: Nestle goodNes Stouffer's (goodnes.com/stouffers)
Experience: Split Test [Where to Buy Vendor]
Description:
- goodNes has 2 vendors they are testing for the "Where to Buy" functionality (SmartCommerce vs. PriceSpider).
- Breinify provides the capability to split the groups by sessions and also enables the experience at scale across all component types (navigation, product cards, product detail section, etc.) on all page types (home page, category page, product listing pages, etc.).
Time to Launch: 2 days
Results:
- This reduced Nestle's need to create new landing pages as well as invest engineering resources to replace each component per page type.
- No engineering dependencies were required - all updates were through publication on Google Tag Manager.